2022-09-19

BESA CONCLUDES ITS PARTICIPATION IN AUTOMECHANIKA AUTOMECHANIKA FRANKURT 2022

automechanika besa

BESA has taken part in a new edition of the AUTOMECHANIKA 2022 trade fair, the most representative of the aftermarket sector at European level, which is held in the German city of Frankfurt. The brand was present at stand C33, with a modern and dynamic space in hall 11.1. The stand was attended by a number of clients and professionals who approached the stand to find out about the latest BESA products and novelties.

Throughout the 5 days of the new AUTOMECHANIKA FRANKFURT edition, the feedback obtained by the sales team has been excellent, highlighting the great interest shown in the different solutions provided by the brand. All this has served to confirm BESA's recognition in the European market, a key aspect for its commercial strategy.

PRESENTATION OF BESA'S NEW WEB PLATFORM

At the BESA stand, visitors were able to see the wide range of CAR line products for bodywork repainting, from putties, fillers, clearcoats, etc., to URKIMIX PRO, its solvent-based system with excellent performance and great versatility in both two-coat and direct gloss systems.

The trade fair also served as a venue to present the new BESA website, a platform designed to meet the needs of the painting professional in a simple, dynamic and accessible way. Visitors were able to see first-hand all its new features and advantages.

The main goal of this new project was to build a space that is close to users where we can display the full potential of BESA, in addition to its extensive and complete selection of products and services. In addition, the new website integrates BESA LAB, one of the brand's cornerstone projects in the field of technical training for paint professionals.

Thus, BESA successfully concludes its new participation in the most important event of the automotive industry in Europe. As is customary, the AUTOMECHANIKA FRANKFURT 2022 edition was attended by a great influx of visitors, both public and companies. The ideal place to establish new business relationships and exchange views with colleagues and clients of the industry

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